Conversion tracking
Are leads, calls and sales being measured correctly — and are campaigns learning from the right actions?
Free account scan · Independent audit
Know where your Google Ads budget is going.
Start with a free automated health scan, or choose a complete independent audit with human analysis and a prioritised action plan.
Compare the two options
Free scan · Audit from €450Choose the depth of review you need
Read-only access No sales lock-in English or Dutch
Example diagnostic
Account audit
62/100
Needs attention
Tracking44%
Campaigns68%
Search intent53%
Landing pages76%
Potential waste foundBudget leakage
priorityHIGH
Current pattern After fixes
IndependentTransparentEvidence-ledActionable
Before you spend more
Find the leaks. Fix the system.
Google Ads problems rarely live in one setting. A useful audit follows the complete path from measurement and search intent to the page where a prospect decides whether to contact you.
Campaign structure
Do campaign goals, networks, locations, budgets and bidding strategies match the commercial objective?
Search intent
Which keywords and search terms attract buyers, and which ones quietly consume budget without intent?
Ads & messaging
Do your ads make a relevant promise, stand apart from competitors and guide the right prospect to act?
Landing pages
Does each click land on a page built for the same audience, offer and conversion goal as the advert?
Budget efficiency
Where is spend concentrated, where is it leaking, and which changes should be prioritised first?
A focused three-step process
Clarity without the agency theatre.
The audit is a standalone service. You receive an honest diagnosis whether or not you ask me to implement the recommendations afterwards.
01
Secure, read-only access
You grant view-only access to the Google Ads account. Nothing is changed during the audit.
02
Independent diagnosis
I review the account data, settings, tracking, search traffic, ads and landing-page journey.
03
Clear action plan
You receive a concise report with evidence, priorities and practical next steps — not a generic checklist.
What a proper audit can uncover
Clicks are not the same as commercial results.
An account can look active for years while the wrong conversions, broad search traffic and mismatched landing pages prevent Google from learning what a valuable lead actually is.
01Inactive or misleading conversion tracking
02Budgets optimised for visibility instead of leads
03High-spend traffic landing on the wrong audience page
04Negative keywords that are too narrow or poorly structured
Dave WassinkFounder · Wassink Performance
The person behind the audit
Straight answers, without an agency layer.
I’m Dave Wassink. I’ve spent more than a decade working with websites, search visibility and the points where online traffic either becomes an enquiry — or quietly disappears.
That wider perspective matters in a Google Ads audit. I look beyond campaign scores and click totals, following the complete journey from search term and advert to conversion tracking and landing page.
You work directly with me throughout: one point of contact, a clearly reasoned report and practical recommendations you can understand and act on.
Web & SEO background Direct communication English & Dutch
Start a conversation Two clearly defined options
Start with the level of insight you need.
The free scan flags common symptoms. The independent audit investigates the causes, adds business context and tells you what to do next.
Serving businesses across Europe
Scan the symptoms.Use the free scan when you want a quick, automated starting point.Investigate the causes.Choose the paid audit when you need human judgement, evidence and a prioritised plan.
Frequently asked
Before granting access.
Will you make changes to my campaigns?
Not during the audit. I work with read-only access and document what should change. Implementation can be quoted separately if you want help afterwards.
What is the difference between the free scan and the paid audit?
The free scan is automated and high-level. It flags common account-health issues and gives you an initial indication of where to look. The paid audit is a human, independent investigation of your account, business objectives, search intent, tracking and landing pages, followed by evidence, priorities and a practical action plan.
Does the free scan include a detailed report or consultation?
No. It provides a concise automated summary rather than a bespoke report, strategic interpretation or findings call. If the scan identifies issues that need context, you can choose whether to commission the full audit afterwards.
How quickly will I receive the audit?
The free scan is normally returned within one working day. Most full audits for small and medium-sized accounts are delivered within three working days after access, scope and price are confirmed.
Is this only for poorly performing accounts?
No. An audit is equally useful before increasing budget, changing agency, launching into a new market or validating an in-house setup.
Where do you work with clients?
Wassink Performance works remotely with businesses across Europe, with reports and calls available in English or Dutch.
Choose your starting point
Not sure which level of review you need?
Email me four simple details and I’ll recommend the appropriate option without obligation:
- Your website
- What you advertise
- Your main concern
- Approximate monthly ad spend